Sample review request
A complete example for a made-up store, Northline Home Goods, whose ad account was disabled under “Unacceptable Business Practices”. Everything below is invented to show the shape. A real request is written only from what you send us.
1. The diagnosis (what we think tripped the flag)
Policy named in the notice: Unacceptable Business Practices (Advertising Standards). This policy covers ads or landing pages that could mislead people about the product, the price, the offer or who the advertiser is.
Most likely trigger: ad set “Spring Sale – Retarget” (live 14 Sep – 3 Oct) advertised “40% off everything, ends Sunday” and sent people to a landing page whose banner had already changed back to full price on 21 Sep. Price in ad ≠ price on page is the single most common reason this policy is cited.
Second possibility: the Page's “About” section listed a different business name from the website footer (trading name vs registered name). Reviewers read mismatched identities as a risk signal.
Ruled out: payment (card verified, no failed charges), prohibited categories (home goods), and circumvention (one account, one Page, one domain).
2. The statement to paste into “Request review”
Our ad account (ID ending 4471) was disabled on 3 October 2026 with the reason “Unacceptable Business Practices”. We sell home goods from our own website, northlinehomegoods.example, and have advertised on this account since February 2024.
We reviewed every ad from the last 90 days against the Advertising Standards. We believe the flag came from the ad set “Spring Sale – Retarget”: it advertised a 40% discount that ended on 21 September, but the ad kept running until 3 October, so the price in the ad no longer matched the page it led to.
What we have done: that ad set was paused on 3 October; the landing page now shows current prices and the offer's end date; every offer we run from now on carries a visible end date in both the ad and the page; and the Page's business details now match our website and our registered business name exactly.
We did not intend to mislead anyone, and we have put a check in place so an ad cannot outlive its offer again. We ask you to review the account restriction. Thank you.
About 190 words. Meta's box takes far more, but reviewers skim; the statement names the policy, the cause, the fix and the prevention in that order, and asks once.
3. Fix checklist (do these before you submit)
| Fix | Where | Why it matters |
|---|---|---|
| Pause every ad whose offer has ended | Ads Manager | Price mismatch is the policy's core example |
| Make the landing page price match every live ad | Your website | The reviewer opens the page |
| Business name, address and email identical on Page, website footer and billing | Page settings, site, billing | Mismatched identities read as risk |
| Payment method in the business name, verified | Billing settings | Removes the “unusual activity” route |
| Two-factor on the personal profile that owns the account | Profile security | Reviewers can see it; it signals control |
| Complete business verification if the button is offered | Business settings | Verified businesses get a review path when the button is missing |
4. Support-chat script (if a chat is offered to you)
“Hi. Ad account ending 4471 was disabled on 3 October for Unacceptable Business Practices. I have already fixed the cause (an ad outlived its sale; the page and the ad now match) and submitted a review request today. Could you confirm the request is in the queue and tell me the case number? I am not asking you to overturn it, just to confirm it has been received.”
If they send only help-centre links: “Thank you. I have read those. Could you note on the case that the landing page was corrected on 4 October, so the reviewer sees it?”
5. What not to do
- Do not open a new ad account, Business Manager or Page to keep advertising. Meta links them and the new one is disabled too, often for good.
- Do not submit several review requests in a row. One clear request; wait for the answer; then reply to the denial.
- Do not argue that the policy is unfair or that you were not warned. The reviewer cannot change the policy.
- Do not pay anyone who promises reactivation or “has a contact inside”. Nobody outside Meta can reinstate an account.
- Do not edit the paused ads; leave them paused so the record shows the fix.
Meta decides and its review is free. This is writing help from your facts, not legal advice. Not affiliated with Meta, Facebook or Instagram.